Latest Stories

• Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire Ed Bristow

  2 years ago News

  

  Adelaide, the leader in attention measurement, capitalises on its international growth by opening a London office. As brands and agencies, especially those in the United Kingdom and EMEA region, continue to adopt Adelaide’s attention-based media quality measurement solution, the need [...]

• Alibaba Introduces Buy Now Pay Later to Boost Sales; Third-Party Apps Nixed on Musk’s Twitter

  2 years ago News

  

  In today's ExchangeWire news digest: Alibaba offers Buy Now Pay Later to European customers; Musk's Twitter is believed to have intentionally broken third-party apps to the site; and Indian unicorn ShareChat culls its workforce against economic headwinds. Alibaba offers BNPL in [...]

• Adform Launches Global Partner Programme Leveraging its Ad Tech Platform Capabilities

  2 years ago News

  Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects.  Adform’s Global Partner Programme [...]

• China to Take "Golden Shares" in Alibaba and Tencent; Age Checks Threaten Social Media User Numbers

  2 years ago News

  

  In today's ExchangeWire news digest: China looks set to take "golden shares" in Alibaba and Tencent; the UK's Online Safety Bill threatens the advertising revenue of major social media platforms; and Didi Global obtains approval from China's cybersecurity regulator. China to [...]

• The Stack: Ma Steps Away from Ant Group; Microsoft Mulls USD$10bn in OpenAI

  2 years ago News

  

  This week: Jack Ma relinquishes control of Ant Group, Microsoft deliberates a USD$10bn (~£8.22bn) investment in ChatGPT creator... Another stirring week in ad tech began with the announcement that Jack Ma will step back from Ant Group, following a lengthy probe [...]

• LiveRamp Study Reveals 73% of UK Marketers Not Well Prepared for the Withdrawal of Third-Party Cookies

  2 years ago News

  

  New research from LiveRamp, in collaboration with Censuswide, has found that three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies. In a bid to find out how brands intend to reach addressable [...]

• Navigating the European Privacy Moat

  2 years ago News

  

  In the latest MadTech Sketch, Ciaran O’Kane looks at the implications of the latest privacy rulings in the EU, and maps out the privacy options for the open web and walled gardens. The recent DPC ruling against Meta has serious implications [...]

• Matterkind’s Seun Odeneye on Adding ChatGPT to Bing, EU’s Meta Ruling, and Roku TVs

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Seun Odeneye, managing director, UK and Ireland, at Matterkind, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss Microsoft's reported plans to add ChatGPT to Bing, the EU ordering Meta to stop [...]

• Clean rooms, walled gardens and identity: ad tech at CES 2023

  2 years ago News

  

  The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]

• IAB Europe Reacts to Belgian Data Protection Authority’s Validation of its Action Plan

  2 years ago News

  

  The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated all points of the action plan submitted by IAB Europe in April 2022 in compliance with the February APD decision.  The validation of the action plan confirms [...]