Latest Stories

• The 2020 Digital Landscape

  6 years ago News

  

  As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5G A key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet [...]

• Tremor International Acquires Unruly; IAB UK Actions to Address ICO’s RTB Concerns

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; [...]

• Beamly's Anthony Rhind on Tremor-Unruly, OOH, and the Vertical Ad Network

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Anthony Rhind, COO, Beamly, to discuss the latest news in ad tech and martech. On this week's episode: - Tremor International acquires News Corp's Unruly. [...]

• SameSite Enforcement and the Decline of the Cookie

  6 years ago News

  

  Dan Larden (pictured below), managing partner, product and partnerships, Infectious Media, exclusively covers the latest browser initiative set to take a bite out of the third-party cookie: Chrome's enforcement of the SameSite cookie attribute. The February 2020 enforcement of the SameSite [...]

• Why the Future of Marketing is Increasingly OOH

  6 years ago News

  

  In this exclusive article written for ExchangeWire, Alistair MacCallum (pictured below), CEO of Kinetic UK, discusses the reasons for optimism in the out-of-home (OOH) sector through 2020, how traditional platforms are set to integrate with OOH channels, and how programmatic [...]

• PIE (Programmatic is Everything) Theory in the 20’s

  6 years ago News

  

  Writing exclusively for ExchangeWire in response to Ciaran O'Kane's twenty predictions for 2020, Robert Webster (pictured below), founder of Canton Marketing Solutions, delves further into the Programmatic is Everything (PIE) theory, which is poised to dominate marketing over the coming [...]

• Are You Ready for the Trends That Will Shape the New Decade?

  6 years ago News

  

  2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook [...]

• 3 Ways Collaboration Will Shape The Future of Advertising

  6 years ago News

  

  While the growing number of consumer touch points presents an opportunity to engage with viewers in ways we were never able to before, it also brings new levels of uncertainty to the advertising industry. How can we effectively engage viewers [...]

• Rubicon Project & Telaria Merge; Adsquare Launches OOH Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Rubicon Project and Telaria merge; Adverity partners with SAP; Adsquare launches OOH platform; Jellyfish acquires Social Life; Smart [...]

• 2020 and Beyond: What’s Next for Display Advertising?

  6 years ago News

  

  It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are [...]