Latest Stories

• IAB Europe Releases TCF v2.0: Google Set to Adopt Framework

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases TCF v2.0: Google set to adopt updated framework; PubMatic Q2 report signals growing focus on [...]

• Thomson Reuters' Rob Brett on Facebook Privacy, Apple ITP, and Farfetch

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Rob Brett, programmatic consultant, Thomson Reuters to discuss the latest news in ad tech and martech. On this week's episode: - Facebook announced a change [...]

• Balancing Performance Marketing with Agency Spend

  6 years ago News

  

  As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a shift in priority, moving away from traditional mass marketing methods towards performance marketing channels, as well as reducing 'agency compensation' [...]

• Animoca Brands Enters Mutual Investment with Versus Systems; Zee5 Partners with LuLu & EUROSTAR Group

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Animoca Brands enters mutual investment with Versus Systems; Zee5 partners with LuLu and the EUROSTAR Group; and [...]

• "Programmatic Will Be the Way All Media is Traded"

  6 years ago News

  

  While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being used increasingly for premium media, and its developing effectiveness in other channels, this [...]

• Cookieless Targeting: Not Shooting Blind, but Shooting Smart

  6 years ago News

  

  In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that it shouldn’t necessarily be something to fear; cookie-less targeting can be the next evolution. Ad tech [...]

• MediaMonks Merges with IMA; Bauer Instream Relaunches

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; [...]

• Viber's Cristina Constandache on Netflix and Facebook

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Cristina Constandache, CRO, Viber, to discuss the latest news in ad tech and martech. On this week's episode: - Competition to Netflix is hotting up, [...]

• 10 Wild Predictions for Europe's Big Ad Tech Week

  6 years ago News

  

  We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider [...]

• Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust

  6 years ago News

  

  The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this [...]