Latest Stories

• DOOH: advertising's big opportunity?

  3 years ago News

  

  Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [...]

• VlogBox Teams up with Twin Sisters to Expand CTV Music & Audio Tales Library

  3 years ago News

  

  VlogBox has partnered with Twin Sisters Digital Media to help distribute their content across top CTV platforms - Roku, Amazon Fire TV, Android TV. Two CTV channels have been developed by VlogBox so far: Twin Sisters Music (a music library) [...]

• CMA Reassess Meta-Giphy Decision; Apple Sued Over Apple Pay

  3 years ago News

  

  In today's ExchangeWire news digest: the CMA review their decision to block Meta's acquisition of Giphy; Apple face a lawsuit accusing them of abusing their dominance in the digital payments market; and more advertisers bring agency work in-house.   CMA to reconsider [...]

• AdPlayer.Pro Out-Stream Video Ads Company Reports Q2 2022 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of out-stream video advertising tech solutions has released its Q2 2022 results, reporting the further increase in ad serving volumes, new supply partner acquisitions, and the out-stream ad format portfolio upgrade. According to the official announcement, the [...]

• AdPlayer.Pro Presente Resultados del Segundo Trimestre de 2022

  3 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo out-stream ha publicado los resultados del segundo trimestre de 2022 de la compañía, informando el aumento adicional de los volúmenes de impresiones de anuncios servidos, las nuevas adquisiciones [...]

• Integral Ad Science Makes Senior Appointments in the Customer Success Team in APAC

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, has today (July 19th, 2022) announced four senior appointments in the customer success team in Asia-Pacific (APAC) to accelerate further business growth and superior customer service in the region. IAS has [...]

• Deliveroo cuts UK sales forecast; India continues crackdown on Chinese phone makers

  3 years ago News

  

  In today's ExchangeWire news digest: Deliveroo cuts it's UK sales forecast; India continues to crack down on Chinese phone makers; and the FTC fields calls to investigate the VPN industry.   Deliveroo cuts UK sales forecast The cost of living crisis has started [...]

• The MadTech Sketch: Uber’s DOOH opportunity

  3 years ago News

  

  In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This week, he takes a look at the opportunity for Uber’s DOOH offering, and what their ad tech stack could look [...]

• Twitter Sues Musk for Abandoning Takeover; Netflix Strides Towards Ads

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter launches legal action against Elon Musk after the billionaire rescinds his buyout offer; Netflix forges a new [...]

• AKA's Emily Hart on Longer TV Ad Breaks, Amazon Influencers, and a $5tn Metaverse Economy

  3 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Emily Hart, digital director at AKA UK, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Ofcom mulling longer TV ad breaks, Amazon's investment in influencers to breach livestream shopping, and McKinsey [...]