Latest Stories

• Anuncio de Seminario Web How to Build the Optimal Monetisation Machine?

  3 years ago News

  

  En los últimos años, el número de socios de demanda ha aumentado significativamente, al igual que el número de SSP utilizados por cada editor, y ahora es común que los editores trabajen con más de 20 SSP diferentes.  Esto ha significado [...]

• Twitter & Musk Meet to Discuss Takeover Offer; Private Equity Firms Eye Ubisoft for Purchase

  3 years ago News

  

  In today’s ExchangeWire news digest: Twitter meets with Elon Musk to discuss his buyout offer; a report from Bloomberg taps Ubisoft as the latest game studio to be acquired by a private equity firm; and fintech start-up Zenda raises USD$9.4m [...]

• RevOps Barometer H1 2022: What the Industry is Saying

  3 years ago News

  

  Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]

• Cheetah Takes the Lead on Security Privacy Full-Service Support & Product Vision

  3 years ago News

  

  Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, has been named a Strong Performer by The Forrester Wave™: Email Marketing Service Providers report for Q1 2022 Published by independent research firm Forrester, Cheetah Digital’s email marketing solution [...]

• Ogury Nomme Simon Porter au Poste de Global Head of Trading & Agency Partnerships

  3 years ago News

  25th Avril 2022 - Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce la nomination de Simon Porter en tant que global head of trading and agency partnerships. A ce poste, il [...]

• Ogury Appoints Seasoned Industry Professional Simon Porter as Global Head of Trading & Agency Partnerships

  3 years ago News

  Ogury, the global technology leader in mobile advertising anchored in privacy protection, today (25th April 2022) announced the appointment of Simon Porter as global head of trading and agency partnerships. In his remit, Porter will develop and reinforce solid partnerships [...]

• Ogury Nomina Simon Porter Professionista di Lungo Corso nel Settore Come Global Head of Trading & Agency Partnerships

  3 years ago News

  25 Aprile 2022 - Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha annunciato oggi la nomina di Simon Porter come global head of trading and agency partnerships. Nel corso del suo mandato Porter [...]

• Ads For Good Platform Good-Loop Plants One Million Trees Through New Climate-Friendly Ad Format

  3 years ago News

  

  Ads for good platform Good-Loop today announced it has planted over one million trees in just five months through its This Ad Plants Trees ad format The new green media unit, which rewards viewers’ attention to ads by funding tree planting [...]

• Brits Cancel 1.5 million Streaming Subscriptions; Netflix Looks to Ads as Audience Plummets

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: British households cancel 1.5 million streaming accounts in Q1 2022; Netflix turns to advertisers as its audience plummets; and [...]

• Omnicom's Laura Collins on Delivery App Ads, Quartz’s Paywall Removal, and Data Ownership

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Laura Collins, Digital Performance Director at Omnicom Media Group, joins ExchangeWire’s John Still and Rachel Smith to discuss Zapp's launch of an advertising platform, Quartz's decision to drop their paywall, and publishers' determination [...]