Latest Stories

• Meetrics schafft neue Chancen für Bewegtbildwerbung

  4 years ago News

  

  Der führende Europäische Ad Verification Anbieter erweitert seine Viewability-Technologie mit innovativen Sichtbarkeitsdefinitionen, den sogenannten Advanced Video Metrics. Die neuen Metriken erfassen, in welchem Umfang Video Ads gesehen, gehört und damit wirksam werden, anstatt nur zu erheben, ob Werbevideos beim Start [...]

• Meetrics Creates New Opportunities for Video Advertising

  4 years ago News

  

  The leading European Ad Verification provider expands its viewability technology with innovative viewability definitions called Advanced Video Metrics. The new metrics record to which extend video ads are viewable, audible and thus effective. Now the quality standards for viewable impressions [...]

• New Sojern Report Shows Travel Marketers' 2021 Plans for Digital Advertising

  4 years ago News

  

  Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle [...]

• Admix Launches Movember In-Play Ad Campaign for Mobile Gamers 

  4 years ago News

  

  Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged male gamers while they play video games. In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed [...]

• Adverty Partners with Azerion to Further Strengthen In-Game Advertising’s Programmatic Reach

  4 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital), which will increase its programmatic reach for brands and advertisers looking to enter the increasingly influential world of [...]

• Impact Opens Office in Sweden with Marcus Ericson Appointed as Country Manager

  4 years ago News

  

  The world's largest partnership automation company, Impact, which was founded in the US in 2008, has announced the opening of an office in the centre of Stockholm, Sweden.  This news comes amid the continued expansion of the global marketing technology company’s [...]

• Preparing for a Cookieless Future with Contextual Advertising

  4 years ago News

  

  In this exclusive article, Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the [...]

• Andy Ankrah to Lead Merkle’s UK Technology Consulting Practice

  4 years ago News

  Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Andy Ankrah to head of technology consulting, leading a new dedicated UK practice that aims to drive business value through technology investment and [...]

• TV Streaming Usage Up 13%; Mailchimp Reportedly Mulling $10bn Sale

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a study finds that streaming TV usage grew 13% in Q2; Mailchimp are reportedly contemplating a sale that [...]

• Johnson & Johnson's Kenneth Sim on Facebook's Ad Restructure, APAC's Gen Z, and Streaming in Southeast Asia

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Kenneth Sim, digital marketing manager at Johnson & Johnson, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   – Facebook are restructuring their ads [...]