Latest Stories

• The MadTech Podcast Special: Exploring Gaming's Advertising Potential

  4 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.  Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming [...]

• IAB Europe Survey Reveals Disconnect Between Importance of Post-Cookie Era Solutions and Business Readiness

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. To understand how [...]

• Apple Reports Highest Quarterly Profits; Ecosia Becomes a Default Search Engine on Brave

  4 years ago News

  

  In today's ExchangeWire news digest: Apple announces that Q4 2020 was its most profitable quarter ever; Chrome challenger Ecosia partners with privacy-centric browser Brave to become a default search engine; and Publicis Groupe publish their global financial results for 2020.   Q4 [...]

• Integral Ad Science Expands Business Operations in Australia and New Zealand, Makes Senior Appointments

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced three senior appointments in Australia and New Zealand (ANZ) to accelerate the company’s growth in the region. IAS has named Jessica Miles as country manager, Brandon Coleman [...]

• BidMind by Fiksu Taps Pixalate to Confront Ad Fraud in Connected TV/OTT

  4 years ago News

  

  BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilising Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will [...]

• 2021 Predictions: Digital Transformation & Automation

  4 years ago News

  

  Digitisation is nothing new, but, until 2020, had been a gradual, evolutionary process. Yet with businesses forced to contend with unprecedented circumstances, the transformation of traditional channels into digital and automated forces accelerated at rapid pace. In the latest article [...]

• WPP Win Early Access to TikTok Ad Services; Bezos Steps Down as Amazon Sales Exceed $100bn

  4 years ago News

  

  In today's ExchangeWire news digest: WPP and TikTok reach a deal to give the agency early access to new advertising features; Amazon's Jeff Bezos will step down as CEO as the ecommerce giant reports quarterly sales of over USD $100bn [...]

• Anzu.io Raises $9m to Fuel Expansion of the World’s Most Advanced In-Game Advertising Platform

  4 years ago News

  

  Anzu, the global advertising platform dedicated to gaming, has announced USD $9m (£6.6m) in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organisation WPP and Sony Innovation Fund, [...]

• Ad Tech Responds to IPA Bellwether Q4 2020 Report

  4 years ago News

  

  Whilst 2020 was a tough year (to say the least) for many, COVID-19 has shown that the ad tech industry is capable of adapting to crisis. Having mapped the fallout of the pandemic and the impact dramatic infrastructural changes that [...]

• Seedtag Consolidates its Leadership in Contextual AI by Acquiring German Company Recognified

  4 years ago News

  

  Seedtag continues its expansion throughout Europe by acquiring the German company Recognified. This acquisition is not only a geographical move to have presence in the top 5 European markets but it is also another step forward in seedtag’s growth plan to [...]