Latest Stories

• Integral Ad Science and Channel Factory Announce Channel Science

  5 years ago News

  

  Integral Ad Science (IAS) has announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, [...]

• RMT and Semasio Introduce Motivation-Based Targets

  5 years ago News

  

  Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology has been repeatedly and publicly validated by objective third parties — Nielsen NC Solutions, 605, and Simmons — in studies [...]

• TikTok Prepares to Sue US Government; Pressure Mounts on Apple Over App Store Policies

  5 years ago News

  

  In today's ExchangeWire news digest: TikTok prepares to bring legal action against the US government over president Trump orders for the app to be banned; trade body Digital Content Next joins the campaign against Apple's App Store policies; and Australia [...]

• Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC

  5 years ago News

  

  Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she will focus [...]

• ACCC Rebuts Google's Code Warnings; New Huawei Ban May Disrupt Tech Supply Chain

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn [...]

• Imagen's Cat Agostinho on TPC Lawsuits, Google vs the ACCC, and Epic’s Publisher Coalition

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Cat Agostinho, COO and co-founder of Imagen Insights, to discuss the latest news in ad tech and martech. In this week’s episode: - Industry group The [...]

• WFA: Programmatic Trading Exceeds 40% Big Multinationals’ Global Digital Media Investment

  5 years ago News

  

  Programmatic trading channels for WFA members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% [...]

• IDFA Changes Drive Advertisers to Android; Facebook Cracks Down on QAnon

  5 years ago News

  

  In today's ExchangeWire news digest: advertisers turn to Android in preparation for changes to Apple's IDFA; Facebook cracks down on groups and pages linked to US conspiracy group QAnon; and a proposed regulation may see Chinese streaming services iQiyi and [...]

• Microsoft Signs MGID for Native Advertising

  5 years ago News

  

  MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID’s commitment to working with news aggregators that are responsible [...]

• Epom Outstream Templates: Reshaping Video Ad Serving

  5 years ago News

  

  Epom’s customer survey revealed: 1 out of 3 ad networks name outstream video as the major feature they seek in an ad server. But what if an ad server not only supported such ads but provided free templates so you [...]