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Vale Bets on Digital to Impact Shareholders; The Most Valuable Keywords in LATAM
This week’s LATAM Roundup brings the following stories: Mining company Vale drives the process of converting its actions with digital campaigns; PwC Argentina and Think-Tanks present PwC Digital Services; SEMrush lists the most expensive keywords in AdWords campaigns; and ZAP [...]
What Are You Forgetting When Developing Your Mobile Advertising Strategy?
We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention. The minefield of consumer attention is a hard one to navigate; and those who are successful [...]
How Can B2B Marketers Successfully Drive Customer Experience?
The explosion of new marketing technology over the past decade has not only led to organisations improving their customer experience, but has also led to an expectation from customers to have a good experience. With B2C leading the way, in [...]
Looking Ahead to Ad Tech’s Monster Week in Europe
For one week every year the global ad tech community descends on London and Cologne to feast on product releases, ad tech rumour, and granular content. This year, it all starts in London on Monday, 11 September, with the world’s most-respected [...]
Publisher unterliegen Eyeo vor Gericht; Plista und Jivox kooperieren
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo setzt sich vor Gericht gegen Publisher durch; Plista und Jivox kooperieren; Nielsen Ad Ratings Benchmarks; und Fünf Fragen an Oliver Hülse, Integral [...]
The Rise of AI in Programmatic Advertising
Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their [...]
The Rise of Programmatic E-Commerce
Retargeting has always been used as an efficient tactic for e-commerce campaigns, but can brands use programmatic to replicate retargeting success for prospecting and user-acquisition? Writing exclusively for ExchangeWire, George Levin, CEO and co-founder, GetIntent, explains the advantages of using [...]
Native Integration Between Adyoulike & AppNexus; Improve Digital Partners with Digital Element
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adyoulike and AppNexus integrate; Improve Digital partners with Digital Element; Plista and Jivox are teaming up; GumGum uses standardised IDs; Cooperation between [...]
Innovation Will Always Find a Home
Based on reactions to recent acquisition news in the ad-tech space, the glass for startups is either half empty or half full. As Keith Petri, chief strategy officer, Screen6, writing exclusively for ExchangeWire, explains, some have said that recent consolidation [...]
The Vast Number of Technologies for Marketers Has Created a Paradox
Amidst a shift of focus from being a marketing attribution solution to a marketing intelligence solution, with an emphasis on people-based marketing, Visual IQ has recently partnered with data management platform (DMP), Lotame. ExchangeWire speaks with Ryan Rolf, vice president [...]
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