Latest Stories
InMobi's $2 Million Dollar Mobile Ad Fund; IBM Data Grab With Coremetrics Acquisition
» Inmobi says it's the world’s largest independent mobile ad network. It now serves 16.7 billion impression and reaches 179 million users in 108 countries. Inmobi is obviously up against some stiff competition - especially now that Google [...]
The Invite Acquisition Does Give Google A Competitive Advantage But The Game Has Only Begun
If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a mere two weeks in total. In a post yesterday, on his ReactionWheel blog, Jerry Neumann, discussed some of the [...]
Average Online CPMs Still Lagging Behind Other Media
Mary Meeker, Managing Director at Morgan Stanley, seems to always cause a stir with her high-level reports on internet trends. The latest is no different. Of course working at Morgan Stanley gives these reports an air of respectability [...]
Going Agnostic: Should Agencies Be Re-Thinking How They Buy Their Digital Media
Google's acquisition of Invite Media last week has signalled its intent to dominate the display space. It's building out an awesome automated infrastructure - but at what cost? Being a media seller and buyer en masse has inherent [...]
Glam Adapt: Offering Better DSP Integration & More Premium Inventory Through RTB
Glam announced yesterday that it intends to enter the ad server market. Glam Adapt is being touted by the company as the Ad Server 3.0 - moving display advertising beyond the click and measuring on engagement. They'd like [...]
Poor Display Numbers Fuels Debate At IAB Interact Conference In Barcelona
I missed the Interact conference this year - but the feedback was as usual was very positive. As usual, there was lots of high-level debate on the state of European online advertising industry - with a lot of focus [...]
Apple Bags $60 Million In Ad Campaigns; Expects To Own Half Of Mobile Ad Market By 2011
Apple announced this week that it has already secured $60 million dollars in iAd campaigns, with the likes of Nissan, Best Buy and Disney being some of the initial brands to try out the new mobile ad platform. Some [...]
The Big G Becomes A DSP: Invite Media Acquisiton Official
I'll admit that I was wrong - very wrong. I didn't think Google would buy Invite Media because I was hearing strong rumours that Google was building in DSP capabilities (including RTB functionality) into DFA. But what can [...]
ContextWeb Launches Ad Net Review Site; Adsafe Report Suggest 47% Of Campaigns Going Through Automated Channels
ContextWeb has just launched an interesting new feature for publishers on its site. The new service, entitled Pubvantage, allows publishers to learn about and connect to ad networks in the US market. Publishers have the opportunity to anonymously [...]
IAB Report Shows Slight Rise In Display Spend, But Mature Markets Get Hammered
Just when you thought it was safe to say that display was out of the woods along comes IAB Europe’s annual online advertising report to administer a dose of reality. The headline figures look reasonably healthy: search experienced double [...]
Follow ExchangeWire