Latest Stories

• ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud

  8 years ago News

  

  This week's LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in the country, expecting to grow by 20%; IAB Brazil launches a local guide with best practices against fraud; and Teads reaches [...]

• Online-Audio wächst um 40%; Viewability Bidding von Active Agent und batch Media

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Online-Audio-Werbung boomt; Active Agent und batch Media bringen Viewability Bidding; und Glispa stellt Avocarrot vor. Online-Audio-Werbung in Deutschland auf dem Vormarsch Digitale Audio-Werbung ist in Deutschland ein Wachstumsmarkt. Zu diesem Schluss [...]

• What is SPO & Why is Everybody Talking About It?

  8 years ago News

  

  If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you will be responding to RFPs about it; if you are a publisher, you [...]

• Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping at Sizmek; Eyeota-YouGov partnership; Zvelo and S4M collaborate; 1XL promises more audience transparency; EnvisionX promotes blockchain tech; Glispa launches Avocarrot platform; [...]

• The Value of Data: It's Not All Doom & Gloom on the High Street

  8 years ago News

  

  It’s been a difficult 2017 so far for the retail sector: Jaeger collapsed into administration, Rue 21 closed stores, and Debenhams is closing stores to focus on a more digital approach. Many retailers are failing to meet consumer expectations by realigning their [...]

• Mobile Advertising Revenues Topped €63bn in 2016; Mobile Outperforms Desktop

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global mobile ad revenues continue to rise; Mobile outperforms desktop; [...]

• The New ROI: Return on Influence

  8 years ago News

  

  Brands are fast discovering the power and opportunity of influencer marketing. They’re realising that they can boost online visibility and acquire customers for a fraction of the cost of traditional approaches like radio, print, and TV, while achieving longer-lasting impact [...]

• Challenges Are Necessary for Evolution: Q&A with Dora Lakatos, Glispa

  8 years ago News

  

  Speaking to ExchangeWire, Dora Lakatos (pictured below), SVP global growth, Glispa, discusses current trends in mobile ad tech, operating a global company from an as-yet conservative market, and explains how the challenges in performance marketing may yet yield some positive [...]

• Marketing in the Time of Brexit & Trump: Which Path Should Brands Take?

  8 years ago News

  

  How does the political landscape impact marketing? Maria Pousa, CMO, Integral Ad Science, explores the fundamentals brands must keep front-of-mind during changing political times and argues that, ultimately, brand values and context shouldn't really change in the short term. In periods of turmoil, [...]

• Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Agency role remains relevant in APAC; AU OOH revenue climbs 7% in 2Q2017; MullenLowe reorgs China operations; [...]