Latest Stories

• Now & Next: Ad Blocking

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

• Beeswax Receive Series A Funding; Adform Make DMP Standalone

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform's Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for [...]

• Watson Ads is Turning the Tables on Cognitive Learning in Advertising

  9 years ago News

  

  It's pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities nobody ever thought possible. Enter The Weather Company and Watson Ads. Watson Ads doesn't just answer a posed question, it [...]

• dmexco 2016: Industry Predictions on What to Expect

  9 years ago News

  

  Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit back and let the opinions flood in. ExchangeWire hear from a plethora of industry experts and from the wide range [...]

• Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Publishers see rise in programmatic partnerships; Brands need to leverage [...]

• Ex-Fintech Engineers Launch New Native SSP: Q&A with Simon Gilbert, CEO, Patrius

  9 years ago News

  

  There's a new native SSP in town and it's been built by ex-fintech engineers. Still working with beta partners, but launching imminently, ExchangeWire speak exclusively with Simon Gilbert (pictured below), CEO, Patrius, who draws the many parallels between ad tech [...]

• When a Hack Becomes Mainstream: Facebook Trial Header Bidding

  9 years ago News

  

  When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to challenge Google’s DoubleClick and expand [...]

• What Is a 'Next Generation Agency'? Q&A with Andy Cocker & Martin Kelly, Infectious Media

  9 years ago News

  

  A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label. Infectious Media are the embodiment of this model. ExchangeWire meet with Andy Cocker, co-founder & [...]

• TV Leading Ad Platform in Mongolia; Agency Startup Eyes Vietnam Market

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV leading ad platform in Mongolia; Agency startup eyes Vietnam market; comScore to offer digital measurement in [...]

• Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off

  9 years ago News

  

  Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it [...]