Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
The Fractious Relatonship Between Publishers And Agency Demand Side Platforms
MediaWeek published a story yesterday about the growing influence of Demand Side Platforms - and the concern it seems to be engendering in top-tier US publishers. Demand Side Platforms are afterall everywhere. Everyone seems to have one: agencies, [...]
Google Buys Intelligent Display Firm Teracent; Rubicon Appoints Former Wunderloop Exec Bas Seelen
Google Buys Intelligent Display Firm Teracent Google continues its foray into traditional Yahoo advertising territory by beefing up its display offering with yesterday’s acquisition of Teracent. Teracent’s technology produces display advertising in real-time based on the specific user and site. Its [...]
Smaato Adds Yet Another Mobile Ad Network To Its Platform; Rubicon Q3 Report Sees Upswing In CPMs But Warns Against RTB
Smaato Signs Up Thirty-Third Mobile Ad Network For Its Yield Optimisation Platform Despite the heart-stopping seven-hundred and fifty million dollar takeover of Admob by Google last week, there continues to be life in the mobile ad market. Yesterday, leading Mobile [...]
Improve Digital's Janneke Niessen Expects Big Growth In RTB Throughout 2010
Real Time Bidding is the hottest ticket in the exchange space at the minute. Buy-side and sell-side all have (or are getting) RTB functionality. The AdX and the RightMedia exchanges have it. Most of the DSPs have [...]
RBI's Helen Clifford-Jones Talks Ad Exchanges, Yield Optimisation, Premium Inventory And The Audience Buy
Helen Clifford-Jones is one of the most senior online sales execs in the UK, and is currently the Head of Digital Sales at RBI Digital. She took some time last week to speak to FarneyMedia about ad exchanges, ad [...]
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