Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Admeld Hires Mobile Ad Veteran, Marc Theermann, As Convergence Of Mobile And Online Display Quickens
Admeld announced yesterday it was hiring Marc Theermann as its VP of mobile. Theerman has extensive experience in the mobile ad industry. He has worked at mobile application company, Everypoint, and mobile marketing firm, YellowPepper. More recently Theerman worked for Smaato, [...]
Why The European Ad Network Will Survive And Prosper Over The Next Twelve Months
Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks would eventually be disintermediated from the online display market’s chain of supply. He argued that agencies, advertisers and [...]
Apple Buys Quattro For $275 Million Dollars As The Mobile Display Market Enters New Phase Of Growth
It was announced this week that Apple acquired mobile ad network Quattro for a rumoured $275 million dollar. It’s Apple’s first foray into mobile display, and it’s a significant development for the mobile ad market. Quattro's advertising network covers mobile [...]
Why Cisco Invested In Quantcast; DSP Battle Hots-Up As Invite Media Officially Open Its European Office
Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast. Quantcast announced yesterday that they had raised $27.5 million with Cisco being a significant investor in the round. The company’s technology [...]
Admeld Partners Adjug And Infectious As New European Real-Time-Bidding Integrations Announced
Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB partners include AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Publishers should see a lift in yield [...]
Admeld CEO, Michael Barrett, Explains Move Into Mobile Ad Optimisation
Admeld announced this week that it’s integrating support for mobile ad inventory into its platform. It’s an interesting development given the early signs of convergence between online and mobile display. Google’s acquisition of Admob last month suggests convergence [...]
Rubicon Report Suggests UK Publisher Rate Card Prices Holding Firm And Revenue On The Rise
A recent report commissioned by yield optimiser, The Rubicon Project, suggests that UK publisher rate card prices are holding firm and online revenues are rising. The report - conducted by e-consultancy - questioned over 150 publishers between August and [...]
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