Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Rubicon Sees 34% Rise In CPM Rates For Publishers, As Q4 Report Points To Increase In Audience-Buying Trends
Rubicon has released its Q4 report for the online display market. The headline grabber for the last quarter was the rise in CPM ad rates by 34% across twenty of the top most trafficked sites. The report contains [...]
Project Mars Announced, As German Publishers Launch New Exchange Marketplace For Premium Inventory
A group of German online publishers have revealed plans to launch a publisher exchange for their premium ad inventory. The new exchange marketplace includes four of the country’s leading online publishers: G+J Electronic Media Sales, IP Germany, Seven One [...]
The Mobile Ad Display Land Grab: The Companies Who Might Be Shopping And Some Possible Acquisition Targets
It was announced this week that Opera was buying mobile ad network Admarvel for $15 million. Opera has presently the biggest share of the global mobile browser market. Opera will probably leverage Admarvel to monetise all of its [...]
The Growth Of Mobile Display And How To Keep Up To Date On Market News
There’s been a lot of M&A action of late in the mobile display market. Google and Apple have made significant purchases to stake their claim in this growing area of online advertising. And of course last week Amobee, a mobile [...]
FarneyMedia.com Is Now ExchangeWire.com. Why The Site Name Changed.
Ciaran O'Kane (@exchangewire) is Editor of ExchangeWire.com FarneyMedia.com has been covering the burgeoning ad exchange space here in Europe for nearly a year now. While New York remains the hub of technological innovation, the move towards automated media trading is [...]
Why Ad Exchanges Can Also Be Successful For Brand Advertising
Paul Silver (@thebigsilv) is Digital Direct Response Manager at MEC Manchester. Today’s data driven digital advertising no longer has the same rigid distinctions of old between response and brand. The DNA of both of these forms of advertising has begun to [...]
Pubmatic Moves Into Mobile Ad Optimisation As Online And Mobile Display Inch Closer Together
Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will include real-time bidding, audience insight and brand protection. This news comes on the back of a similar move by Admeld. [...]
Ad NetworkAgencyDisplayExchangePerformanceProgrammaticPublisher
Confusion Over Microsoft Ad Exchange Strategy As It Shutters Hosted System. What Is The Next Move For Microsoft?
In a bizarre announcement to clients yesterday, Microsoft announced it was closing its ad exchange. The communication referred all existing customers to John Ebbert’s Adexchanger.com for alternative vendors. CPM Advisors' CEO Rob Leathern published the email in full [...]
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