Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
What Growth In The European Non-Premium Display Market Might Look Like
The data available on the European non-premium display market is sorely lacking. The chart below is based on data from ThinkEquity’s projected growth in non-premium display globally and previous IAB Europe audits on the European online advertising market. [...]
Adfonic Launches Open Mobile Ad Marketplace For European Premium Publishers
The mobile display space is experiencing a lot of activity: increased number of M&A deals; the emergence of new platforms; and increased competition in the market. Only yesterday Apple beefed up its mobile sales team in Europe, as it [...]
Jay Stevens Discusses Audience Buying, Publisher Safety And How Rubicon Intends To Work With DSPs
The Rubicon Project recently announced a raft of partnerships to underpin its existing offering to European publishers and ad networks. Jay Stevens, VP & GM, International at the Rubicon Project, took time this week to speak to ExchangeWire about [...]
Sacha Berlik, Mexad MD, Talks Pan-European Ad Exchange Buys And Campaign Performance
mexad, a pan-European exchnage-buying specialist, have just launched in the UK. Managing Director, Sacha Berlik, took time this week to speak to ExchangeWire to discuss DSPs, European exchange-buying and how mexad are achieving such strong numbers in campaign performance [...]
Adsafe: Brand Protection And Verification Tools Will Attract More European Marketing Budget To Online Display
Brand safety is a massive consideration for European advertisers when they weigh up whether to commit budget to display. After a number of high-profile incidents where branding has appeared alongside inappropriate content, some brands have been reluctant to put [...]
Janneke Niessen Talks Yield Optimisation For Mobile, As Improve Digital Launch New Service In Europe
Mobile display continues to be the headline grabber: Google, Apple, Amobee and Opera have all made significant acquisitions in the past couple of months to bolster their presence in the space. The market is due to grow significantly this [...]
RSS Feed Issues On ExchangeWire.com; Place This New Feed In Your RSS Reader
The transition from FarneyMedia.com to ExchangeWire.com has been relatively painless. The only real problem the site re-brand has had is with the RSS feed. Through a technical hitch or general incompetence the old RSS feed for FarneyMedia.com was [...]
IPad App Ad Market Could Be Huge For Mobile Display; Another Key Reason Why Apple Acquired Quattro
Apple finally unveiled its highly-anticipated tablet computer. They’re calling it the iPad, and it looks set to deliver Apple another blockbuster success. Apple has signed up a number of high-profile publishers, and its being touted in some quarters [...]
Project Mars Becomes AdAudience, As More Details On The New German Publisher Exchange Is Revealed
The joint venture between top German publishers G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus to aggregate premium ad inventory started operations yesterday. The new partnership will be headed up by Frank Herold, formerly Director of [...]
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