Will Freeman
Articles by Will
GDC Day Two Roundup: Google Enters Gaming Market with Stadia
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]
Ad TechAdvertiserAdvertisingAudienceCreativeDataDeveloperDigital MarketingDisplayesportsGamingInventoryMobileMonetisationMultiplayerPlayersPublisherStreamingTechnologyTwitchUncategorizedVideo
Q&A: Reality Clash & the Arrival of Blockchain-Powered AR
Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]
Ad TechAdvertisingBlockchainCreativeDeveloperGamingMobileMonetisationMultiplayerPlayersTechnology
'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?
This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]
Ad TechAdvertiserAdvertisingDigital MarketingGamingInventoryMonetisationProgrammaticTechnologyUser Acquisition
Mobile eSports as a Tool to Aquire & Retain: A Primer
You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports. Organised competitive gaming has been around along time, of course. eSports' nascent form was forged in the earliest arcade gaming tournaments [...]
AudienceesportsGamingMobileMonetisationPlayersSponsorshipStreamingTechnologyUncategorizedUser AcquisitionVideo
Follow ExchangeWire