DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, has today announced the appointment of two Regional Vice Presidents in the Europe, Middle East and Africa (EMEA) region: Nick Reid as Regional Vice President for Northern Europe and Michael Fuhrmann as Regional Vice President, DACH and Central Eastern Europe.
In his new role as RVP for Northern Europe, Reid will lead the execution of DV’s growth strategy in the UK, Benelux, Nordics and MENA. Coming from his role as Global Head of Agency Partnerships for Adobe Advertising Cloud, Reid brings a wealth of experience in both understanding the nuances of managing advertising across traditional TV and digital, but also the importance of creating and orchestrating global agency strategy to deliver meaningful outcomes. His 20 years of experience working with brands and agencies will be critical in fostering strong partnerships and championing transparency across the ecosystem.
“With digital content consumption on the rise and the importance of protecting and optimising ad investments in focus, DV’s role as a trusted provider of quality and performance data is key. I’m looking forward to cultivating relationships across the ecosystem as I head up DV’s team in Northern Europe at what is a pivotal moment for the industry,” comments Nick Reid, Regional Vice President for Northern Europe at DoubleVerify.
As a result of the EMEA team growing, Fuhrmann will join the team in a newly-evolved role as DV’s RVP for DACH and Central Eastern Europe. With almost 25 years in the industry and as the previous Head of Networks & Emerging, Global Partnerships DACH at Google, Fuhrmann is a digital expert and strategist who knows the region well in order to influence market perceptions through education as well as thought leadership and industry partnerships.
Michael Fuhrmann, Regional Vice President, DACH and Central Eastern Europe at DoubleVerify explains, “2020 has shown that it is more important than ever to invest in the right solutions to achieve a secure, high-quality and reliable advertising environment – especially given fraudsters are becoming bolder, regulations are becoming stricter and consumer privacy is paramount. Adtech is an important piece of the puzzle and I am looking forward to shaping the discourse on brand safety, ad fraud, cookie-less targeting and further topics across all channels and environments in DACH and Central Eastern Europe.”
Tanzil Bukhari, Managing Director, EMEA at DoubleVerify, adds: “Following our recent appointment of Carole Dubourg as Regional Vice President for Southern Europe, we are proud to have hired two more local Vice Presidents here in Europe to bolster DV’s voice in both markets. Having the right team and talent in place has proved fundamental to achieving our vision of building a better digital advertising industry. With both Nick and Michael now onboard, we are in a strong position to fuel growth across EMEA and help brands achieve strong ad performance, quality and suitability across all campaigns.”
Nick and Michael are both now in their roles, and are based in London and Hamburg respectively.