Verve Group, a global privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of director of LATAM as part of its international growth strategy.
Verve Group has been rapidly growing since its inception last year, following the acquisitions of Verve, a location-based mobile marketing platform, PubNative, a global mobile ad exchange, Platform161, a performance DSP, and Nexstar Digital’s video and connected TV (CTV) advertising platform (formerly known as LKQD).
Most recently, Verve Group welcomed Beemray to its existing roster of companies, adding a powerful data platform with superior contextual targeting capabilities to Verve Group’s full-stack suite of programmatic solutions for advertisers and publishers. This latest acquisition expands the ability to improve marketing outcomes through better audience segmentation, and complements Verve Group’s robust location and behavioural audience segments that are now expanded globally. This also allows Verve Group’s advertisers to target audiences across web, mobile web, CTV, and mobile in-app based on interest, sentiment, keywords, brand relevance, demographics, and real-time moments.
Verve Group’s expansion into Brazil and other markets in Latin America (LATAM), such as Mexico and Colombia, signifies its commitment to serve local advertisers, brands, and agencies, backed by an experienced team on the ground with a strong understanding of the advertising ecosystem in the region. Verve Group is positioned particularly well to support local advertisers in Brazil not only across desktop and mobile, but also in emerging channels such as CTV and digital out-of-home (DOOH). Brands can leverage Verve Group’s access to over 150,000 DOOH screens globally to engage with consumers to deliver ads based on event triggers.
According to eMarketer, digital ad spending in LATAM is expected to increase 15% in 2021, charged by growth in the region’s biggest markets of Brazil and Mexico. This massive growth presents a promising opportunity for marketers to capitalise on the digital boom to grow their businesses.
Marcus Imaizumi brings a wealth of experience to the ad tech market in Brazil and LATAM, having worked previously at leading global companies such as Yahoo!, Sulake (Habbo), Stardoll, Innogames, Startapp, and Glispa.
“I’m looking forward to introducing Verve Group’s solutions to the Latin American market,” said Marcus Imaizumi, director of LATAM. “We are in a good position to give advertisers, brands, and agencies in Brazil access to unique inventory, global audiences, and market-leading solutions for brand and performance advertising, particularly with our expertise in combining mobile insights with CTV and DOOH advertising.”
“Brazil, Mexico, and Colombia, in particular, have always been important markets for Verve Group. As part of Media and Games Invest (MGI) — Verve Group’s parent company — we have been working with local advertisers for many years,” said Sameer Sondhi, chief revenue officer at Verve Group. “We are excited to further expand our presence in the market with a wider omnichannel offering by bringing our exclusive inventory to local brands and advertisers while also sharing our international experience in helping businesses scale programmatically.”
Headquartered in Carlsbad, USA, Verve Group’s offerings include programmatic branding and user acquisition campaigns, unique audience targeting capabilities, and support across all digital channels. Verve Group’s latest product known as ATOM (or Anonymized Targeting on Mobile), is a groundbreaking solution for anonymised targeting on mobile without compromising user privacy. ATOM’s uniqueness lies in its ability to target audiences within their devices using anonymised and contextual data. Verve Group’s focus on creating privacy-compliant products is part of its strategic vision to build solutions for the open advertising ecosystem.