DanAds, the Stockholm-based and world-leading provider of self-serve advertising infrastructure, today (15 October) announce its partnership with AdGreetz, the industry-leading ad tech/martech personalisation platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for advertisers to purchase and manage personalised video and display ad campaigns.
As part of the partnership, both companies will gain ‘Trusted Partner’ status with each other and jointly strive to reinvent the USD$750bn (£547.2bn) marketing industry making it more transparent, smarter, more personal, more activating and more profitable. By making DanAds’ self-serve platform available, AdGreetz will enable its clients to seamlessly book video and display advertising space and target millions of individual consumers with highly personalised, relevant ads.
Istvan Beres, CEO and co-founder of DanAds, comments, “we are incredibly excited to form this partnership with AdGreetz. By making our self-serve platform accessible to AdGreetz’s wide array of clients, they can more seamlessly and effectively buy and manage mass advertising campaigns that target millions of consumers, which remain relevant to each individual. Due to its effectiveness, this style of hyper-personalised advertising is becoming increasingly popular and we want to make it accessible to any brand or company that wishes to utilise it.”
Eric Frankel, CEO and co-founder of AdGreetz added, “many of AdGreetz's OTT platforms and publishing partners are in need of a self-serve advertising infrastructure white-labeled, customisable platform (like Facebook and Google). DanAds delivers on this much-needed tool. Together with AdGreetz' personalisation capabilities, the partnership will fill an existing void in digital advertising."