Ogury, the global technology leader in mobile advertising anchored in privacy protection, today (25th April 2022) announced the appointment of Simon Porter as global head of trading and agency partnerships. In his remit, Porter will develop and reinforce solid partnerships with leading international media agencies, many of which Ogury has been working with closely for several years - including GroupM, Dentsu International, Publicis Media, Havas Media, IPG Mediabrands, and Omnicom Media Group
With more than 20 years of senior leadership experience in media and advertising companies, Porter is an industry veteran who held a number of local, regional, and global positions. He first started his career in the UK at media and entertainment company Sky TV, before switching to the agency world by joining Walker Media (now Spark Foundry). Porter then went on to spend 7 years at Maxus - first as head of trading Asia Pacific in Hong Kong, then as deputy global trading director in London. Most recently, he worked at Dentsu as global trading officer.
Porter will be based in London and report to Raphael Rodier, Ogury’s global chief revenue officer.
“Simon is a true media expert with an impressive track record, who can build robust commercial partnerships that generate client and business value,” said Raphael Rodier, global chief revenue officer, Ogury. “Today, we want agencies and brands to partner with us on new working models as we seek to innovate and anticipate ever-changing industry demands, from privacy regulations to consumer awareness about the value of their data and the end of cookies. There’s no one more fit than Simon to help us achieve that.”
“Ogury is a leader in its field,” shared Simon Porter. “First, they innovated with consent-driven advertising long before legislation was in force. Now, with Personified Advertising, Ogury provides a powerful and unique proprietary technology, ready-made for the future and with consumer privacy protection at its core. I am delighted to join the company as it is always ahead of the curve and is visionary in its approach to providing advertising solutions.”
Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized f...