Yahoo Academy Announces Class of 2023


Yahoo is proud to announce the 40 outstanding emerging leaders who have been chosen from a record 250 entries to participate in the Yahoo Academy 2023 programme.

Now in its 12th year, the Yahoo Academy remains the industry’s leading talent-building initiative. This year’s cohort, including participants from Singapore for the first time, is made up of individuals across major holding companies, indie agencies, and brand marketers from Australia and Singapore, including dentsu, Mindshare, Starcom, Spark Foundry, PHD Media, UM, and American Express.

This year’s programme will be led by renowned award-winning nomadic strategists Rosie and Faris Yakob from Genius Steals. Rosie and Faris are globally recognised experts in creative problem-solving, and their programme focuses on equipping attendees with the tools they need for the huge evolutions facing their roles and the industry over the next few years, with advancements in technology like AI and web3.

John McNerney, managing director of Yahoo AUSEA, says: "The record number of applications we’ve received for this year’s Yahoo Academy is testament to the esteem this programme is held in. We’re really excited to have Rosie and Faris leading this year’s programme. We chose them because they are proven experts at helping people break out of their everyday habits and think more strategically."

"What is really exciting is that while we’ll be training these rising stars, the programme is designed so they can share the skills learnt with their wider organisations to help them evolve as well. It’s a truly innovative programme which we are certain will have a transformative impact on the industry as a whole into the future.”

Chloe Neo, chief executive officer at Omnicom Media Group Singapore, shares, “We are excited for Hooi San’s opportunity to network with other young rising stars and be equipped with the skills to shape our industry for the better. To be chosen among many outstanding applicants is a well-deserved recognition and a testament to her invested growth and quality of work. Kudos to Yahoo for their pioneering efforts in fostering the development of industry talent through its Yahoo Academy programme."

Adam Krass, chief digital, data & technology officer at UM Australia, adds, "Yahoo Academy has for a number of years been the proven programme to help identify and grow the best young talent in the industry. We are thrilled to have our nominees chosen to take part and are excited for them to expand on their new ideas and innovation at UM as they learn from this once-in-a-lifetime opportunity.”

Trevor He, client manager, media group at dentsu Singapore, adds, “Media landscapes are constantly evolving, sometimes way too quickly for advertisers and media practitioners to fully grasp and keep up. APAC is no exception, and initiatives like the Yahoo Academy would equip one with not just the knowledge, but also the mindset and dexterity to navigate the dynamic media landscape. It is also a golden opportunity for cross-collaboration, to be able to network and collaborate with other industry talents on challenging yet enriching pitch-offs. I am really pleased and excited for Kar Shing to be selected for Yahoo Academy’s class of 2023, and for him to impart what he has learnt to the wider dentsu team after the course.”

The day's agenda will include captivating keynote presentations, thought-provoking discussions, interactive workshops, invaluable networking opportunities, and a live pitch-off event with the winners awarded with an exclusive, once-in-a-lifetime seven-day trip to a global conference in Sydney in October. Additionally, all attendees will receive delegate passes to Advertising Week APAC on 1 and 2 August.


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