Seedtag Strengthens its Leadership Team with New CFO & SVP of Strategy

Seedtag, the leading contextual advertising company, has announced two key appointments to its leadership team, Eric Lebeau as chief financial officer (CFO) and Nick Timms as senior vice president (SVP) of strategy. Timms will be based out of Seedtag’s London office, while Lebeau is located in Madrid. Both roles are essential to continue driving Seedtag's global strategy as the company enters a new phase of growth.

As CFO, Lebeau will oversee finance, FP&A, tax, legal, compliance, and M&A strategy with a team of 40, leveraging technology for improved finance processes and a data driven approach. In his role of SVP of strategy, Timms will lead a global team of ten, focusing on go-to-market strategies, supporting clients to achieve maximum value from their partnerships – with a privacy-preserving approach – and delivering product-driven solutions aligned with clients' strategic objectives.

Nick Timms, SVP of Strategy, Seedtag

Timms brings a comprehensive skill set to Seedtag, with 15 years of experience working on both the buy-side and sell-side of the media companies GroupM, DailyMail, and MiQ, where he was global chief commercial strategy officer. Timms has a combination of commercial and product leadership expertise, and before taking on the SVP of strategy role, he was a consultant for Seedtag.

Timms says of his new role: “During my six months of consulting with Seedtag and my regular visits to its headquarters in Madrid, I've been continuously impressed by its amazing culture and talented people. Seedtag pushes the boundaries of our industry with cutting-edge contextual capabilities. This phase in Seedtag's growth is truly unique and offers fantastic opportunities for expansion in our rapidly evolving contextual field. I'm genuinely thrilled to be part of this exciting journey with such an exceptional team.”

Eric Lebeau, CFO, Seedtag

Lebeau has more than 18 years of experience in the logistics and shipping industry, working at multinational companies like DHL and GeoPost, where he held the role of CFO in the GeoPost subsidiaries in Spain. Lebeau was also CFO at Packlink where he successfully performed the sale of the company before becoming the leader in Finance for the EMEA region at Auctane.

Lebeau says of his appointment: "I'm very excited to take my career further in the ad tech industry with Seedtag. The company operates in 15 countries, with clients and teams from more than 30 different nationalities. Its diversity makes it a great place to learn from people with various perspectives and backgrounds. Joining Seedtag gives me a fantastic chance to work with young, talented people with many creative ideas. I'm genuinely inspired by how much Seedtag has already achieved, and I can't wait to help shape the company's future."

Jorge Poyatos, co-CEO and co-founder at Seedtag commented: “I extend a warm welcome to Eric and Nick as they join our leadership team. Their diverse backgrounds and extensive experience will be invaluable as we steer Seedtag's global strategy in this exciting new phase of company expansion. I'm convinced their contribution will help us seize new growth opportunities.”


Seedtag is the leading Contextual Advertising Company that creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual A.I. a...
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