Taboola Data: Readership Around Fuel Crisis Surges Amid Price Jump
by on 20th May 2026 in News
UK readership interest in fuel and energy prices has surged over the past three months, as ongoing geopolitical events drive the biggest increase in UK fuel prices for more than three years. Readership figures from Taboola’s Newsroom show there was a 3,350% increase in the number of people reading about the energy crisis between mid-February and mid-May this year.
Article views for fuel prices grew by 947% over the same period.
Readership interest in fuel costs spiked on 2nd April, when it was reported that the UK had experienced the fastest ever monthly price rise for petrol. Page views for articles about fuel prices grew to over 125,000 on that day alone.
With fuel prices impacting aviation. Readers are also concerned about how high costs will affect their summer holidays. On 7th April, budget airline Ryanair received a quarter of a million page views in the UK media, following the announcement that 10% of its services were at risk of being cancelled this summer as a result of potential fuel shortages.
Meanwhile, consumers’ personal finance concerns extend beyond fuel prices: page views for ‘mortgage rates’ have increased by 99% over the past three months, with economic uncertainties leading many lenders to raise their rates.
Readership for articles about personal finance guru Martin Lewis’ website Money Saving Expert has also jumped, with a 236% increase over the past 90 days.
"People across the UK are feeling the financial impact of prices at the pump, with this volatility potentially set to continue throughout 2026," said Dave Struzzi, communications lead at Taboola. "With more audiences turning to media outlets as their trusted source of news and information, publishers will need to continue providing readers with relevant, original articles on these topics."
Follow ExchangeWire