IAB Europe - Entries Now Open for the 2026 MIXX Awards Europe
by on 9th Jun 2026 in News
IAB Europe is excited to announce that entries are now open for the 2026 MIXX Awards Europe, returning for its 15th edition under this year’s theme: Once In, Always In. Made to Belong. Built to Last.
For 15 years, the MIXX Awards Europe have stood as Europe’s definitive mark of digital advertising excellence, celebrating the campaigns, teams, and ideas that bring creativity, innovation, and effectiveness together to set new standards for the industry. View last year’s winners here.
In 2026, the awards return with an in-person ceremony in Amsterdam, bringing Europe’s digital advertising community together to recognise work that goes beyond the moment. A MIXX Award is more than a trophy. It is an entry into a circle of excellence that stays with winners long after the spotlight fades.
This year’s theme, Once In, Always In, reflects the enduring impact of award-winning digital advertising. It celebrates work that transcends trends, embraces emerging technologies, delivers measurable results, and creates powerful connections with audiences across every channel, format, and platform.
This is where ambition meets legacy. Where bold ideas earn their place. Where those shaping the future of digital advertising belong.
The 2026 MIXX Awards Europe will recognise excellence across 25 categories, spanning key themes including:
- Technology & innovation - next-gen tech, innovative collaboration)
- AI - creativity, campaign effectiveness, innovation
- Content, creators & experience
- Impact, purpose & effectiveness - marketing, social and environmental change, community
This year also sees the introduction of new special awards, including Agency of the Year, Creative Director of the Year, Copywriter of the Year, and more, recognising the people and organisations setting the pace for digital advertising excellence across Europe.
Who should enter?
The MIXX Awards Europe are open to brands, agencies, publishers, media owners, technology companies, platforms, retailers, creators, and digital advertising partners across Europe.
Eligible campaigns include European campaigns entered into another IAB MIXX Awards national competition, another national competition where there is no national IAB MIXX Awards competition, or an international award competition from 2025 to the present.
Whether entered by one organisation or multiple partners, the MIXX Awards Europe recognise the teams behind Europe’s most creative, effective, and impactful digital advertising work.
Why enter the 2026 MIXX Awards Europe?
Winners of the MIXX Awards Europe are recognised for delivering some of the most creative, effective, and impactful digital advertising work across the continent. Here’s why you should enter:
- Gain industry recognition for your campaigns and teams
- Showcase your work to senior digital advertising leaders across Europe
- Benchmark your creativity and effectiveness against Europe’s best
- Build business credibility and visibility
- Celebrate your team’s ambition, craft, and results
- Inspire the wider digital advertising community
Whether you are innovating with AI, mastering CTV, driving impact through branded content, creating standout creator-led campaigns, or pushing the boundaries of media effectiveness, the MIXX Awards Europe are where Europe’s best digital stories are told and celebrated.
Enter now for early bird discounts
The early-bird deadline for entries is 22nd June, with discounted pricing available until this time.
The final deadline for entries is 24th July.
Bulk category discounts are also available.
The 2026 MIXX Awards Europe winners will be announced at an in-person ceremony in Amsterdam. Get your tickets now (please note IAB Europe members can get discounted tickets)
Find out more here and submit your entries here.
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