Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era
by on 22nd Jun 2026 in News
Adnami, the attention-first ad tech company, and Index Exchange, a globally trusted independent supply-side platform powering intelligent decisioning, today (22nd June, 2026) announced a partnership that makes Index Marketplaces a core part of the infrastructure powering Adnami’s Supply Agents.
By combining Adnami’s agentic curation technology, powered by proprietary attention data, high impact formats, and AI-driven predictions, with Index Marketplaces’ sell-side decisioning capabilities and premium media owner reach, the partnership gives media buyers a new way to build, activate, and optimise attention-first curated deals at scale.
Adnami’s Supply Agents, the agents at the heart of its Agentic Curation product, let buyers build bespoke, multi-publisher deals and automatically optimise campaigns for maximum attention, among other outcomes. By activating through Index Marketplaces, the result is a curation layer that pairs Adnami’s attention-first intelligence with the scale, quality, and transparency of one of the industry’s leading exchanges.
The partnership reflects a broader shift in how curation is used in programmatic advertising. Rather than treating curation as a static packaging exercise, Adnami and Index Exchange are expanding what it can do for media buyers by bringing together attention data, high impact creative, and agentic optimisation to direct investment toward the environments where attention is greatest. For media owners, it reinforces a transparent, quality-first path between buyers and premium supply on the open internet.
"Index Marketplaces provides the scale, transparency, and premium publisher access that our Supply Agents need to deliver on the promise of attention-based media buying. By running our agentic curation on Index Marketplace, we can bring our unique attention data, high impact formats and AI-powered predictions together in one place and re-imagine what curation can do for media buyers. It’s a natural fit, and a strong foundation for what we want to build together," Simon Kvist, CEO, Adnami
"Adnami's attention-first, agentic approach to curation is exactly the kind of innovation Index Marketplaces is built to support," said Cadi Jones, SVP of EMEA at Index Exchange. "By activating on Index, marketers get a smarter, more transparent route to premium inventory and media owners realise more value from every impression. We're glad to support Adnami as the partnership grows across EMEA and beyond." Together, Adnami and Index Exchange aim to set a new standard for attention-first curation, giving media buyers a smarter, more transparent way to transact across premium media.
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