Onetag Appoints Alexandra Balashoiu as Vice President of Product
by on 6th Jul 2026 in News
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, has announced the appointment of Alexandra Balashoiu as vice president of product. Her appointment will strengthen Onetag's position as the new Value Exchange for the open internet, helping accelerate its next phase.
Joining from Criteo, Alexandra brings more than a decade of experience building and scaling some of the industry's most innovative supply-side technologies. She played a leading role in the development of The MediaGrid SSP from its earliest stages through to its acquisition by Criteo, before helping lead the integration of The MediaGrid and Criteo's publisher technologies to create Commerce Grid, the industry's first Commerce SSP.
At Onetag, Alexandra will be responsible for defining and executing the company's product strategy across its exchange, curation, creative intelligence, and AI-powered decisioning capabilities. Based in London, she will work closely with commercial and engineering teams across Europe and the US to accelerate product innovation and strengthen Onetag's position as the new Value Exchange for the open internet.
Her appointment comes at a pivotal moment for the business following Onetag's international growth and recent acquisition of immersive advertising company Aryel. Together, this combines quality media, creative intelligence, and AI-driven decisioning in a single ecosystem built to enrich ad impressions and deliver measurable business outcomes at scale.
"Alexandra joins us at an incredibly exciting stage in our evolution," said Filippo Gramigna, co-CEO of Onetag.
"She has a rare combination of deep product expertise, supply-side innovation experience, and a proven track record of scaling platforms through periods of significant growth and transformation. As we continue our work building the easy button for advertisers and agencies to buy across the open internet, Alexandra will play a critical role in shaping the future of our platform and helping advertisers achieve greater value from every impression."
Throughout her career, Alexandra has specialised in developing products at the intersection of programmatic advertising, data, commerce, and AI. Her experience spans platform creation, M&A integration, marketplace development, audience products, and advanced planning solutions used by publishers, agencies, retailers, and brands globally.
In her new role, she will oversee the end-to-end product lifecycle across Onetag's demand and supply-side offerings, while leading the long-term product vision for the combined Onetag and Aryel proposition.
"I’m delighted to be joining Onetag, especially following the acquisition of Aryel," said Alexandra Balashoiu, vice president of product, Onetag. "The company is now at a key moment, bringing together quality media, creative technology, and AI-driven decisioning, to deliver truly measurable business outcomes at scale. I see this as a unique opportunity to connect creative intelligence directly with media decisioning and campaign performance."
"I've spent my career building platforms that create value across the supply chain, navigating periods of growth, integration, and transformation. Joining Onetag at this stage feels like a natural next step. The opportunity to help shape the next phase of the open internet and build products that deliver real value for advertisers, publishers, and agencies is incredibly exciting."
Alexandra’s appointment further strengthens Onetag's leadership team as the company continues to scale its product innovation and accelerate the next phase of growth.
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