EXTE Continues its European Expansion with the Opening of a New Office in Germany
by on 18th Aug 2026 in News
EXTE, the ad tech company connecting technology, creativity, and media, is strengthening its international expansion with the opening of a new office in Germany. This strategic move reinforces its presence in Europe while enabling the company to work more closely with advertisers, agencies, and publishers in the German market.
EXTE's entry into Germany reflects the approach that drives the company's growth: a glocal mindset, supported by international technological, creative, and operational capabilities, with execution tailored to the needs of each market. Within this framework, a local presence becomes essential to building strong relationships, gaining a deep understanding of the German advertising ecosystem, and delivering solutions adapted to its unique market dynamics.
The new office will be led by Nicolas Poppitz, who joins EXTE as managing director, DACH & CEE region. Poppitz brings more than 25 years of experience in digital advertising, combining expertise in sales, business development, and product innovation across areas such as video, display, and native advertising. Prior to joining EXTE, he held senior leadership roles at companies including Seedtag and Teads Germany. Before Teads, Nicolas held several leadership positions at United Internet Media, where he led two of its largest sales hubs in Hamburg and Düsseldorf.
In his new role, he will be responsible for driving the company's growth in Germany and strengthening relationships with key players across the local market.
In addition, EXTE will further strengthen its team in Germany with the appointment of Tanja Grünwaldt , who joins the new office as sales director. This addition will enhance the company's local capabilities and support the continued commercial and operational development of EXTE in the German market.
"Opening an office in Germany is a natural step in our international growth strategy. At EXTE, we have always embraced a glocal mindset: we have a global vision, but we know that execution must be local. That's why, when we decided to expand our operations into Germany, establishing a local presence was essential. We want to be close to our clients, agencies, and partners, understand their challenges, and support them with solutions tailored to the realities of their market. Nicolas is the right person to lead this initiative, bringing extensive experience and a strong track record to drive our growth in the region," says Guillermo Martín, chief growth officer at EXTE.
With this new opening, EXTE advances its European growth strategy and expands its network of offices across the continent, where it already has a strong presence in Spain, France, Italy, the United Kingdom, and Portugal. The company further strengthens its positioning as a technology and creative partner for the development of effective, relevant digital campaigns tailored to the needs of each market.
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