ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.
AOL Launches Self-Serve Programmatic TV Ad Buying
AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of [...]
Tags Ad NetworkAd ServerAd ViewabilityAgency Trading DeskAttributionBig DataBrandCross-ChannelDataData Management PlatformDemand Side PlatformDigital MarketingEuropeGermanyMarketerMedia BuyingMobileNative AdvertisingPlatformPremiumPrivate marketplaceProgrammaticPublisherSpain
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video ads for Facebook Instant Articles; AMP-compliant header bidding solution by Rubicon Project; and LiveRail’s past and future.
Adblock Plus wins court case
A slap in the face for publishers? In an action taken against Eyeo, the makers of Adblock Plus, a district court in Southern Germany has ruled that the distribution of adblocking software is legal. The [...]
Tags ad blockingAd NetworkAd ServerDigital MarketingDisplayEuropeFacebookGermanygoogleMobileMobileMobile Ad NetworkNative AdvertisingOnline videoPlatformPrivate marketplaceProgrammaticProgrammatic VideoPublisherVideo
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; and ClicksMob and AppGrade merge.
Mediengruppe RTL Deutschland to acquire SmartClip
Mediengruppe RTL pushes its video marketing arm. The company has just announced the takeover of a 93.75% share in online video marketer SmartClip. RTL [...]
Tags Ad ServerAd VerificationAd ViewabilityAdvertiserBig DataDataDemand Side PlatformDisplayEuropeGermanyIsraelmeasurementMobileMobileOnline videoPerformance MarketingProgrammaticProgrammatic VideoPublisherTrading DeskVideoViewability
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on ‘Privacy Shield’; UK cultural secretary slams ad blocking; Facebook faces German anti-trust proceedings; Walczak joins Light Reaction; and Springer posts digital growth.
Glow acquired by ADTZ
London-based Glow has been acquired by ADTZ. The Spanish social media advertiser and the digital media firm are refirming as Adglow [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online ad viewability drops across Europe; Political ads more influential on digital than on TV; Discrepancies in conversion rates between iOS and Android; and Connected TV is on the rise in China.
Online ad viewability drops
Of all surveyed European markets, the UK had the lowest viewability rate in Q4 2015, a [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech.
EU and US agree on ‘Privacy Shield’
Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]
Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has yet to enter the ‘high-development’ phase of programmatic.
In an interview with AppNexus’s newly appointed VP strategic market development DACH, Ulrich Hegge (pictured) talks about his switch back into an operational role, sheds light on what sets the German-speaking region apart from other European markets and shares his predictions for 2016.
ExchangeWire: Prior to joining AppNexus, your main focus was [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe harbour in the cloud; LiveIntent acquires Denmark’s Mojn; AppNexus DACH is helmed by Ulrich Hegge; a great week for European ad tech funding; major layoffs at PubMatic; and Skimlinks audiences integrated into MediaMath.
Secure Public Cloud by Deutsche Telekom
Deutsche Telekom takes a stab at Amazon and Google, and wants to make the internet of things secure: Based [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell off its core business; Sky FreeWheels into Germany and Austria; the move beyond programmatic to econometrics; and a new COO for Lotame.
Reorg at Publicis
French advertising agency Publicis is shuffling the deck. A restructuring of the company centralises the management team and streamlines Publicis into four divisions: Publicis Communications, [...]
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter.
Each year Germany hosts dmexco, the world’s largest digital marketing conference, boasting hundreds of speakers and exhibitors, and attracting thousands of visitors. Programmatic advertising is always top of the bill, but this year it occurred to me that despite being the hosts of the world’s [...]