ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online ad viewability drops across Europe; Political ads more influential on digital than on TV; Discrepancies in conversion rates between iOS and Android; and Connected TV is on the rise in China.
Online ad viewability drops
Of all surveyed European markets, the UK had the lowest viewability rate in Q4 2015, a [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech.
EU and US agree on ‘Privacy Shield’
Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]
Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has yet to enter the ‘high-development’ phase of programmatic.
In an interview with AppNexus’s newly appointed VP strategic market development DACH, Ulrich Hegge (pictured) talks about his switch back into an operational role, sheds light on what sets the German-speaking region apart from other European markets and shares his predictions for 2016.
ExchangeWire: Prior to joining AppNexus, your main focus was [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe harbour in the cloud; LiveIntent acquires Denmark’s Mojn; AppNexus DACH is helmed by Ulrich Hegge; a great week for European ad tech funding; major layoffs at PubMatic; and Skimlinks audiences integrated into MediaMath.
Secure Public Cloud by Deutsche Telekom
Deutsche Telekom takes a stab at Amazon and Google, and wants to make the internet of things secure: Based [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell off its core business; Sky FreeWheels into Germany and Austria; the move beyond programmatic to econometrics; and a new COO for Lotame.
Reorg at Publicis
French advertising agency Publicis is shuffling the deck. A restructuring of the company centralises the management team and streamlines Publicis into four divisions: Publicis Communications, [...]
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter.
Each year Germany hosts dmexco, the world’s largest digital marketing conference, boasting hundreds of speakers and exhibitors, and attracting thousands of visitors. Programmatic advertising is always top of the bill, but this year it occurred to me that despite being the hosts of the world’s [...]
Google Blocks Third Party Access To YouTube Inventory Via DoubleClick Ad Exchange; Criteo Disappoints Despite Revenue Growth
In this week’s ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access to YouTube inventory via the DoubleClick Ad Exchange; Criteo disappoints despite revenue growth; Integral Ad Science gets new capital; ProSiebenSat.1 invests in programmatic; and Yahoo’s plans for Gemini.
Google loves its walled garden; blocks third party access to YouTube inventory via the DoubleClick Ad Exchange
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic.
Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both have been going now for nearly five years. It’s quite incredible really given how slow the market has been in the area of automated buying and selling during that time, in Germany.
The volumes of inventory being traded this way remain [...]
Tags Ad TradingAdvertiserAgencyAgency Trading DeskAudience BuyingBrandDigital MarketingDisplayEuropeFacebookGerman Sales HouseGermanygoogleMarketerMarketing TechnologyMedia BuyingMedia ValuationProgrammaticRTBStackStrategic Investment
Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web users with ads, including how not to fall foul of commonly occurring mistakes in the industry.
Bombarding web users with the same ad for (what seems like) an eternity after they have expressed the vaguest of interest in a company’s product is arguably the poster boy of all that’s wrong with the programmatic advertising sector.
Those working in digital advertising need no [...]
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native.
ExchangeWire Research debut
The majority of marketers believe believe programmatic advertising adds value to their campaigns, but there remains underlying concerns about marketplace quality, according to ExchangeWire Research’s debut study.
Tags Ad NetworkAd TradingAd ViewabilityAdvertiserAgencyAgency Trading DeskATSClick FraudContent verificationCross-ChannelDataDisplayEuropeExchangeWire ResearchGerman Sales HouseGermanyMedia BuyingMobileNative AdvertisingNordicsOnline MarketingOnline videoProgrammaticPublisherStrategic Investment