Writing exclusively for ExchangeWire, cybersecurity and ad fraud researcher, Dr Augustine Fou, is bucking the '2019 predictions' trend, and reminding marketers to live in the present and keep a close eye out for fraudulent activity occurring in their campaigns right [...]

Due to the flurry of follow-up questions to last week’s article on the Blind Spots of Fraud Detection, Dr Augustine Fou, ad fraud and cybersecurity researcher, shares in this piece 'plays' that marketers can run themselves to reduce ad fraud [...]

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in [...]

Fraud detection has never been black and white. Writing exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, lays bare the fraud blind spots you might be falling victim to, and why fraud detection technologies aren't the answer. By [...]

As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out of it. How do publishers protect their assets and not jeopardise the experience of their users? ExchangeWire speaks with Amnon [...]

UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of Android Phones Tracked User Behaviour to Execute a Multimillion-Dollar Ad Fraud Scheme; AccuWeather Teams with [...]

Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company's efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of [...]

The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership [...]

In July 2018, the IAB Tech Lab released the technical specifications of the latest iteration of the OpenRTB protocol, version 3.0, built upon the framework released in September 2017. Previous versions have included major updates to support native, video, audio, [...]