This has been the year of M&A in the mobile ad market. A lot of money has been paid out for mobile ad networks and exchanges over the past twelve months. Quattro, Admob, RingRing Media, Admarvel and now [...]

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]

One of the things I took away from the recent Ad Trading Summit was that the ad network is alive and well. Its present model might be getting battered from increased DSP spend but it’s evolving to meet the [...]

» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does put up a post, it is essential reading for everyone in our space. The topic of his recent [...]

The death of the ad network continues to be greatly exaggerated. They still have strong market share in the UK, and Europe - and are still making lots of money (Vegas, anyone?). But the arrival of DSPs and [...]

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]

Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody in our industry knows how big the ad net market actually is. Apart for the finger-in-the-wind estimation carried out by [...]

Ad networks in the UK play a powerful role in the £770 million display market. My recent industry-informed post on the actual size of the UK ad network market suggested a figure of about £264 million - with the [...]

The mobile market continues to produce a lot of froth in terms of exaggerated exits. First, there was Admob, then Quattro and now there’s talk of Millennial Media pocketing several hundred million in exchange for its global ad network. [...]

Buying mobile inventory is a messy business. The space is very disjointed and lacks real transparency. Industry observers obsess about why more money isn't going into the mobile display space. The reason is basically down to poor [...]