Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not satisfied with their agency's performance, and are still not result-driven enough. The poll was carried out among 1000 global [...]

» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in the US with no firm date on its full release. The platform will allow agencies and advertisers to [...]

» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed by IAB UK to promote good practices in online behavioural targeting. It is based on three key criteria: [...]

The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to online display in 2009 was just over £709 million, 4.4% down on the previous year. Not [...]

Microsoft Advertising has appealed to advertisers to adopt the CPEX (Cost Per Exposure) model for brand campaigns and reserve the click and the impression for their DR media spend. The call was backed up by a study carried out [...]

There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP Media for an undisclosed sum. Burst has some market share in the UK, but at number sixteen in [...]

Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory now available to European ad traders, the move is likely have a significant effect on the exchange eco-system here. [...]

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]

Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave publishers open to “cherry picking” DSPs and ad networks, who are only interested in buying slivers of juicy [...]