"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Audiencerate Integrates ID5’s Universal ID Solution to Become ID Agnostic
Audiencerate, the platform specialising in agile data monetisation has announced its global integration of ID5’s independent identity solution to increase efficiency, and maximise the value of its data and inventory. The integration will see Audiencerate expand its data offering and increase its [...]
VDX.tv Helps Achieve 100% Viewability via CPV Pricing Model Powered by Moat by Oracle Data Cloud
VDX.tv has teamed up with Moat by Oracle Data Cloud, a marketing and analytics measurement firm, to help advertisers increase the effectiveness of their online video advertising though independently verified viewability and attention measurement. Through this collaboration, VDX.tv will work with [...]















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