Playground xyz, the leading attention measurement and optimisation platform, today (July 12th, 2023) announced a new partnership between its attention intelligence platform (AIP) and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to [...]

Epom, a leading advertising technology solutions provider, is thrilled to announce the major release of White-Label DSP 5.5. This latest version brings key interface changes and user management improvements to empower advertisers in their programmatic advertising efforts. The key features and [...]

Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and [...]

MGID, the global advertising platform, announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management. Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information [...]

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has today (July 5th, 2023) appointed Lucy Zakrzewska as the new senior director of publisher & ad tech partnerships in the UK, to educate and consult companies at [...]

Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this just another fleeting trend in the [...]

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [...]

MINT azienda leader dell’Advertising Resource Management, ha accolto più di 300 ospiti tra i rappresentanti delle più grandi aziende italiane e addetti ai lavori del mondo dell’Advertising nel nuovo headquarter di oltre 1400mq lungo il Naviglio Grande a Milano. Minimalismo, [...]

Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating [...]

At this year’s Cannes Lions festival, ExchangeWire was delighted to partner with Seedtag for a special episode of the company’s AdTech Heroes Podcast.  Streamed live from Stagwell’s Sport Beach, “Beyond the Labels: Breaking Stereotypes in Advertising” saw ExchangeWire CEO Rachel Smith [...]