Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (8th June 2022) announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner, and corporate development matters. Wasserman [...]

Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [...]

Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff to the position of director of Adobe alliance EMEA for Merkle with a focus on commercial and go to market [...]

Integral Ad Science, a global leader in digital media quality, has released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content [...]

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the [...]

Acast, the world’s largest independent podcast company, has expanded its Acast automated team with the appointment of Dimana Zaharieva as programmatic automation manager for the UK and Ireland. Dimana brings with her extensive experience having worked with giants in the global [...]

Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies poses to measurement, and why the shift away from identity-based targeting will require new metrics for measuring attention.  Although Google did [...]

Anzu.io, one of the most advanced in-game advertising platforms, today (25th May, 2022)   announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game [...]

Ahead of ATS London 2022, Wa'el Aboutanos, director of business development in EMEA at Sharethrough, explains the benefits of human-centric design, how it can be implemented to improve existing formats, and why it will be important to building the advertising [...]

Delivering its promise to set the bar high when it comes to video ad quality standards, global media and technology company AlgoriX partnered with cybersecurity company GeoEdge to help ensure that its marketplace remained clean and fraud-free, ultimately protecting its [...]