Hivestack, the world’s largest, independent, programmatic digital-out-of-home (DOOH) ad tech company announced its official membership with Prebid.org, the organisation that oversees open source prebid programmatic advertising solutions. The announcement represents Hivestack’s commitment to driving excellence, innovation, and standardisation across the programmatic [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that all of its global data centres are now powered by 100% renewable energy. The company achieved this significant milestone as it embarks on a comprehensive, [...]

Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe.  Svenja will lead and continue the company’s continued expansion in the DACH region; managing and growing existing publisher [...]

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with [...]

Permutive today (June 15th, 2022) launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and ad tech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data [...]

Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign announced a new partnership designed to enhance Cartology’s retail media network (RMN). The collaboration makes it easy for Cartology to schedule, manage, [...]

Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today (June 14th, 2022) announced the promotion of Sara Vincent as managing director for the UK and Ireland. Vincent will work with media owners, agencies, and other key [...]

AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, reports the expansion of the company’s partnerships on the supply side. According to the announcement, the newly-established collaborations are covering several key market verticals, which have gotten a significant traffic boost [...]

AdPlayer.Pro, el proveedor internacional de soluciones avanzadas de tecnología de publicidad en vídeo outstream informa sobre la expansión de las colaboraciones de la compañía en el lado de la Oferta. Según el anuncio, las colaboraciones recientemente establecidas cubren varios verticales de [...]

Ahead of ATS London 2022, Tim Conley, Head of Client Services, Media Agency at IPONWEB, discusses the role that ad tech should play to help agencies succeed in the programmatic landscape of the future. In the past two-and-a-half years, many of [...]