Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. This collaboration encompasses data and digital transformation solutions centred around [...]

smartclip, the adtech company of RTL Deutschland, today (12th May, 2022) announced the acquisition of Realytics, adtech pioneers spearheading the convergence between TV and digital in France and Europe. The combined adtech solutions will help to measure the impact of [...]

Didomi, leading provider of consent and preference management software for SMB and Enterprise companies, has released a free tool to understand global privacy regulation. The "Data Privacy Barometer" is available in 5 languages (English, French, German, Italian and Spanish) and [...]

Coinciding with ATS Madrid 2022, ExchangeWire speaks to Mario Torija, managing director Spain, Index Exchange, to discuss the current state of play in the Spanish advertising landscape, and how the ecosystem is set to evolve in the coming years. How is [...]

Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, today reveal research that shows that contextual advertising boosts consumer interest by as much as 32%, versus the traditionally used demographic targeting. For this research, [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today(11th May, 2022) announced a partnership with PilotTV Media, Taiwan’s leading digital signage operator and digital out-of-home (DOOH) media provider. Through this partnership, PilotTV will integrate [...]

High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from Adnami and Lumen Research. The joint study, conducted in the UK and Nordic markets, leveraged a fully consented eye-tracking [...]

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced the next generation of its Ad Trust and Safety API suite to aid clients in today's rapidly changing media and [...]

Pubstack veranstaltet das Online-Event Wie macht man aus einer guten eine ausgezeichnete Ad-Refresh-Strategie?  Um neue Einnahmequellen zu erschließen, testen Publisher viele Monetarisierungsstrategien. Unter diesen ist Ad Refresh eine sehr effiziente Strategie. Damit können Publisher den Wert ihres bestehenden Inventars und ihre [...]

Ahead of ISE 2022, out-of-home (OOH) advertising technology leader Broadsign today announced the availability of Broadsign for System-on-Chip (SoC) beta. Designed to help new and existing OOH media owners monetise cost-efficient smart screens, the new Broadsign solution supports the LG [...]