Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]

smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

In today's ExchangeWire news digest: Facebook threatens to withdraw from Europe if data-sharing with its US operations ends; Google faces a new lawsuit of at least €2.1bn (£1bn) over shopping antitrust case; and Innovid acquires TVSquared for USD $160 million (£118m).   Facebook Threatens [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as chief operating officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of [...]

Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, annuncia la nomina di Geoffroy Martin come direttore operativo. Con questo ruolo, Martin guiderà la continua direzione di sviluppo globale dell'azienda e si occuperà della supervisione di [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce la nomination de Geoffroy Martin au poste de chief operating officer. Il dirigera la croissance de l'entreprise au niveau mondial et supervisera le développement [...]

AdColony, a Digital Turbine company, has launched Game Academy, a free online skills masterclass and qualification focused on marketing solutions in gaming. Game Academy is an interactive learning platform that gives marketers valuable knowledge and professional competencies around gaming advertising. The first season [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – Japan Edition. Surveying 125 digital media experts across Japan, IAS found that improving mobile experiences, providing quality assurance for social media [...]

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalised pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions. Zone·tv is at the forefront of the transition [...]

In today's ExchangeWire news digest: the IAB's Transparency and Consent Framework has been deemed GDPR non-compliant by the DPA; Meta's market price plummets by $20bn as its daily active users drop; and mental health helpline, Crisis Text Line, ends its [...]