Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly.   Digital campaigns contribute significantly to the ad industry’s global carbon footprint. A typical online campaign emits 5.4 tonnes of carbon dioxide [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Shares of Paytm have dropped to an all-time low since their market debut in November; Take-Two Interactive have [...]

In today's ExchangeWire news digest: China's tech industry is booming despite strict crackdown pressures from the government; Twitter's ban in Nigeria has been lifted; and Turnip raise USD$12.5m (£9.1m) in a Series A round.   Where are China heading in 2022? 2021 saw [...]

ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]

Vocento and Smart have reached an agreement to work together to deliver the best technology solutions to the advertising market, to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimised results. Vocento has chosen [...]

DanAds, the market-leading provider of self-serve ad tech, is taking fast steps in the global advertising market, which is expected to reach over USD$760bn (£585bn) by 2025. The latest investment round, which ended in December, was oversubscribed by several hundred [...]

GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. [...]

DEOX Soft Corp presents a new version of SmartHub White Label Ad Exchange - the software platform that enables businesses to unfold their own independent ad tech marketplaces to achieve profitable, independent, and ultimately transparent media-trading outcomes. Connecting banner publishers and [...]

In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech Middleware. The MadTech Middleware, as defined by ExchangeWire CEO Ciaran O'Kane, enables technology for use by the service layer in [...]

As a result of privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss of IP addresses and other device-based identifiers amidst evolving privacy regulation and restrictions at the browser- and device-level, the ad [...]