Hivestack Expands Executive Team with New Global Chief Technology Officer


Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has announced the hire of former Samsung Ads ad tech veteran, Mina Naguib, as chief technology officer. Reporting directly to the CEO, Andreas Soupliotis, Naguib will be responsible for the long-term strategic direction of the organisation's overall technology function.

Mina Naguib, chief technology officer, Hivestack

In this new role, Naguib will establish technology standards to direct strategic design, manage and implement an enterprise-wide technology infrastructure, and will play a key role in recognising and analysing trends and innovations that would directly impact the company’s products and performance.

"We are beyond thrilled to welcome Mina Naguib to Hivestack in this new global leadership role,” said Andreas Soupliotis, founder and CEO of Hivestack. “Mina is widely respected within the ad tech industry and joins our team at a pivotal time. He brings with him a wealth of knowledge to support our efforts of driving innovation across the DOOH landscape."

Mina Naguib, chief technology officer, Hivestack, commented, "I am thrilled to be joining the Hivestack leadership team at such a transformational time for the industry. I look forward to working closely with Andreas, Bruno, and the entire team to ensure Hivestack's technology is world class, empowers our customers, and is a joy to use."

"It is an incredibly exciting time for us at Hivestack, as we continue to design and build market-leading technology for the advertisers and media owners within the DOOH ecosystem. Having Mina join our team is a testament to our commitment to driving innovation across the DOOH industry, and we are fortunate to have him joining our team.” said Bruno Guerrero, chief operations officer at Hivestack.

Naguib previously held the role of director, operations engineering at AdGear, where he worked since its inception to oversee design, operations, and growth of various advertising technologies and teams. In 2016, AdGear was acquired by Samsung, now Samsung Ads, where Naguib held the role as chief architect. Prior to this, he worked as an architect at creative marketing and communications agency, Cossette. A tech industry veteran since 1997, his expertise spans many areas including data centre management, cloud and virtualisation, low-level system development, web and application development, and distributed systems. Naguib also participated in the IAB Tech Labs in defining industry frameworks for European and US privacy compliance.


Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to crea...
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