As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]

Season's greetings, listeners. Today TraderTalk looks at the 2011 year in full - with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech's growing [...]

Hi-Media and Weborama announced this morning that they are merging their business units in the UK. Mathieu will now head the new operation for the UK market. Here he discusses the particulars of the deal and whether or [...]

Yet another video from the recent ATS London event. This time we have Jason Kelly, Chief Revenue Officer at Admeld, speaking to Anthony Rhind, co-CEO at Havas Digital about the evolving data-driven media buying landscape and the agency strategy. [...]

Will Margiloff is CEO and Founder of IgnitionOne. Here he discusses the current fragmentation in the online advertising landscape, why consolidation is inevitable, and the how a "complete stack" approach will help marketers better manage media spend and drive [...]

Laurent Nicolas is Founder and CEO at Alenty, a measurement vendor specialising in ad visibility for both DR and Brand digital buyers. Here Nicolas discusses the Alenty proposition, how it is addressing ad visibility and ad recall, why it [...]

Here are some of the highlights from the "Whither The Media Plan?" and Publisher panels from the recent ATS London. The first panel, ably moderated by Microsoft's Zuzanna Gierlinska, focused around the media plan and whether or not it [...]

Both Google and Weborama delivered key notes at the recent ATS Paris. Jerome Grateau, Head of Media Platforms, SEEMEA at Google, focused on the evolution of the French sell-side eco-system - while Weborama's Alain Levy concentrated on the buy-side [...]

Wayne Blodwell is Digital DR Manager at Arena Media. Here he argues why there is now a need for a visibility metric in display. One of the things that has never sat well for me in online display advertising is [...]

These are the highlights from the recent ATS London Measurement & Attribution panel. Leading the discussion is Jon Barron, CRO and Co-Founder, Tagman. Here he discusses the particulars of attribution modelling, the key role played by analytics in overall [...]