Gustav Von Sydow is the Co-Founder and CEO of Burt, a Swedish-based company specialising in analytics products for display advertising. Here Von Sydow discusses the recent fund raise, product development, how it is differentiating from similar offerings on the [...]

It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended by over 190 C-level execs from the nascent exchange eco-system in Europe - providing a forum for debate and [...]

ExchangeWire is launching a global podcast series focused on the data-driven display market - as well as other biddable media including mobile, video, and addressable TV. TraderTalk will discuss the big industry issues, and will speak to the key [...]

Leading European advertising industry publications Adzine and ExchangeWire are co-hosting the inaugural Ad Trader Conference on June 28, 2011 in Hamburg. The event will focus on the fundamental changes currently taking place in the German display marketplace on the buy [...]

Agencies love eye candy - because their brand advertisers do. Nothing worst than having your brand advertising displayed alongside inferior and inappropriate content. Adnetik released a tool this month that allows advertisers the capability to value of the [...]

Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development of the Orange Ad Market since its roll-out last year, the non-conflict of owning an ad network and exchange, [...]

Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]

Ad verification is a pretty hot topic this side of the Atlantic at the minute. It is becoming an essential part of the post-campaign analysis, as agencies and advertisers ascertain where and how their ad budget is being spent. [...]

As display advertising goes real-time and becomes more automated, there has been increasing speculation in the UK display space as to what the future role of IASH might be? IASH has over the last five years established itself as [...]

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]