In today's ExchangeWire news digest: Disney+ reveals it will not partner with advertisers that clash with its family-friendly brand; China signals towards easing its crackdown on the tech sector; and Google reveals it will offer a no-cost option for its [...]

Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline. User consent and first-party data are now valuable commodities in advertising, and publishers [...]

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist [...]

Pour répondre aux besoins de communication des annonceurs pendant la période estivale, Smart propose des packs d’inventaires publicitaires multi-éditeurs dédiés. Fêtes des mères & pères, soldes d’été, tourisme et activités extérieures ou encore festivals… ces packs thématiques permettront aux acheteurs [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the Abandoned Mobile Apps Report: Q1 2022, showing that over 1.5 million apps between the Google Play Store and Apple App [...]

Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo en línea, ha publicado los resultados comerciales del primer trimestre de 2022 de la compañía, que informan el crecimiento de los volúmenes diarios de impresiones de anuncios servidos, [...]

AdPlayer.Pro, an international provider of online video ad tech solutions has released the company’s Q1 2022 results, reporting the further growth of daily served video ad impressions and a series of crucial upgrades in its flagship products. According to the announcement, [...]

 Entravision, a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, [...]

AdPushup, Inc. - a global leader in the ad tech ecosystem announced its corporate entity name change and will now be known as Zelto, Inc. - a technology company. The US headquartered company has been catering to the publisher’s monetisation requirements [...]