Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it actually is, why it should be used, and why exactly should we care? Angelique Reijm, Improve Digital, director of yield [...]

ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]

Stuart Smith, Mediaocean, VP, client service, UK & Ireland, explains how data produced by the automation of digital media trading will aid collaboration and creativity; as opposed to leading to a breakdown of relations between different players on brands' media plans.  The unprecedented [...]

Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards.  Mobile Video Programmatic Advertising The IAB's latest ad spend estimates £64m will be spent on mobile video [...]

Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there, under the banner of the trade body.    I’ve been involved in various industry bodies for many [...]

ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into programmatic; British consolidation move reflects the blurring world of ad- and martech; Millennial Media hires Gubbins; PubMatic eyes Italian opportunity.  Apple [...]

A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]

ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created to help bolster the ad tech firm's profile among clients, in a two-part interview.  In the first instalment he lifted the [...]

Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's positioning and expansion in the USA from its current embryonic North American base, stationed in New York City. This comes [...]

Vincent Potier, Captify, COO, reflects on  how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic advertising will be dominated by agency trading desks, the internet's big Silicon Valley players, or [...]