In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience. As AI tools like ChatGPT, Claude, and Meta AI evolve into full-fledged consumer assistants, they face a fundamental problem: how [...]

In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs. UK Data Bill Passes Without [...]

This week, the advertising landscape saw billion dollar media shifts, a brewing agency feud, and government regulation in the works.

NumberEight, the leading ID-less audience intelligence company, today (12th June, 2025) announced a strategic partnership with Katz Digital, one of the most influential media sales organisations in the US. Known for its deep roots in audio and expansive cross-platform reach, Katz [...]

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for media-related AI platform announcements. WPP Media launched Open Intelligence, its LLM [...]

Do Meta’s plans to fully automate the advertising process on its platforms hold potential, or are they asking for trouble? We asked experts across the advertising ecosystem for their opinions.  Last week, Meta announced big plans that it aims to fulfill [...]

In today’s Digest, we look at WPP CEO Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation.  WPP CEO Read [...]

In today’s Digest, nearly half of publishers are seeing a rise in social traffic  referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. Nearly Half of Publishers See Rise in Social Referral Traffic Nearly half [...]

This week, the tech world felt the heat from all sides: courtrooms, regulators, and content creators. In today’s Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up, and Reddit’s [...]

With ATS Singapore 2025 just around the corner, we reveal a final preview of this year's topics... With less than one month until ATS Singapore 2025, anticipation is building. At the event, we'll delve into the biggest industry issues currently affecting [...]