Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all the discussions on La Croisette, two key themes stood out [...]

On today’s news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles  Xandr, the Microsoft-owned ad tech business, has been accused of EU privacy breaches in a [...]

Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drive relevancy, profitability, and revenue. Kai is available as part [...]

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2 2024. What’s been making waves since April? Q2 2024 started with a bang, albeit one that we’d all expected to arrive [...]

Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a [...]

On today’s news digest: Fox’s Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie Tubi, the free ad-supported streaming service launched in 2014 and acquired by Fox in 2020, is arriving to the UK streaming [...]

On today’s news digest: Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS; YouTube Seeks AI Music Deals with Record Labels  Last week, the European Commission informed Apple that it was the first company found to be in breach [...]

L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti, VP Growth per gli Stati Uniti di MINT, ha condiviso sei tendenze fondamentali emerse quest’anno. 1. La Fusione di Creatività e [...]

We’re counting down to ATS Singapore on July 3rd. Here’s some of the highlights to expect from our annual APAC extravaganza. ATS Singapore is back for 2024, and as usual we’ve got a jam-packed agenda cutting to the heart of the [...]

MGID, the global advertising platform, has today (June 25th, 2024) launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis. Hosted by MGID’s fast-growing platform, the new Performance Prediction [...]