In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting Dentsu's collaboration with Illuma. It could be argued that Connected TV (CTV) is the most [...]

In today's ExchangeWire news digest: Microsoft unbundles Teams from Office; Israel's AI21 Labs raises £122m in a series C funding round; and Klarna reports it turned a profit in May this year. Microsoft to cut Teams out of Office Microsoft has stated [...]

“Will three-martini lunches make a comeback?”  This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [...]

In today's ExchangeWire news digest: Disney shareholders accuse the company of misleading them on losses at Disney+; OpenAI is forecast to exceed USD$1bn (~£792m) in revenue within 12 months; and X reports it will allow political advertising ahead of the [...]

In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent. How are advertisers currently approaching AI? The [...]

In today's ExchangeWire news digest, we look at Instacart's filing for an IPO in New York, the launch of ChatGPT Enterprise, and the growth of streaming services. Instacart set for IPO Delivery company Instacart has reportedly filed  paperwork to go public on Friday. [...]

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]

As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]

In today's ExchangeWire news digest: the South Korean market is tapped for substantial e-commerce growth; Google-parent Alphabet dramatically reduces its stake in Robinhood Markets; and Disney is reportedly developing a new task force centred around AI. E-commerce to exceed USD$160bn in [...]