Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform. Disney+ joins Barb Advanced Campaign [...]

Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a ten-year milestone serving advertising on select Microsoft properties and has deepened this relationship even further. For years, Taboola has served ads [...]

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled sell-side curation... Many will be chatting about the Scope3 “pivot” after its announcement today. But I see it as an evolution, [...]

Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends [...]

MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [...]

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact DOOH displays, programmatic video, or in-feed social ads—video is where the [...]

We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures from ITV and Havas. Acquisitions in ad tech went full [...]

Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against AI search engines, and the countdown for this year’s All In Census.  Interpublic Group Sells R/GA to Truelink Capital; Viant Technology [...]

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, [...]

Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [...]