ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the [...]

Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency in their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements.  Additionally, the [...]

In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

An idea to use dad jokes to galvanise industry support for MOOD Tea won the much-anticipated pitch-off, to bring the record-breaking 2023 installment of industry talent-building programme Yahoo Academy to a close. The day-long programme held at Luna Park in Sydney [...]

In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [...]

Richard Simons has been appointed interim CEO of Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, as Paul Coggins steps down after nine years at the helm.  In March 2023, Adludio secured a significant follow-on investment from its [...]

This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%... AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [...]

In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]

NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and untapped mobile data, NumberEight has reimagined user identity management, enabling precise prediction of users' behavioural [...]

In today's ExchangeWire news digest: Indonesia's commodities regulator announces the launch of a new crypto exchange; OpenAI's head of trust and safety steps down; and Apple may pull FaceTime and iMessage from the UK if changes to surveillance laws proceed. Indonesia [...]