The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust. These were among the [...]

Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that seem to appear disproportionately on our Facebook feeds. Their updates garner dozens of likes and the [...]

This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You'll be glad to know it wasn't the usual spammy "top five ways YOU can become a C-level parody by observing [...]

Brand safety should weigh heavily on every marketer's mind as should contextual advertising, so why are 'bad ads' still popping up frequently today? Gregory Armshaw, head of application strategy at Graymatics recalls the day he nearly lost his job over [...]

The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the digital advertising sector across the continent. However leading figures in the publishing industry are making the case to advance the [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: WeChat ads go live with major brands; Most Spotify users in AU happy to receive ads; Japan, [...]

'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing use by big business brings with it a growing sense of public unease, as an increasing number of people practising [...]

Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting.   Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: Twitter acquires India's call marketing platform; Axiata-Adknowledge joint venture wants piece of Asia's digital advertising pie; MediaMath [...]

ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, [...]