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  • Adzymic Expands Footprint with New Hong Kong Office, Strengthening Commitment to Omnichannel Ad Tech in Greater China

    Adzymic (智酶動力), an award-winning provider of omnichannel creative and media solutions, has established its new entity in Hong Kong. Active in the market since 2021, this milestone deepens Adzymic’s roots and reinforces its commitment to delivering cutting-edge dynamic creative optimisation [...]

  • Happydemics Appoints New VP of Sales in APAC

    Advertising measurement platform Happydemics today (9th September, 2025) announced the appointment of Baptiste Graffin as VP of sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore. Graffin is a media [...]

  • Targeting in APAC: The Data Requirements for Nuanced Strategies

    Javince Chan, manager, platforms and data advisory at Eyeota, a Dun & Bradstreet company, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity. For brands [...]

  • Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook

    Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape.  Digital advertising in Southeast Asia is going through a major reset. With Singapore and [...]

  • Half of High-Income Players Positive About Ads in Mobile Games

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia, titled Game On! The Key to Successful Mobile Game Advertising in [...]

  • Yahoo Academy 2025 Culminates with High-Stakes Pitch-Off for Australian Charity 'Musicians Making a Difference

    Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian youth charity Musicians Making A Difference (MMAD).  Thirty emerging leaders from across the Australian and Singapore media and marketing industry responded to [...]

  • Yahoo Academy Announces Class of 2025

    Yahoo has announced the 30 emerging leaders chosen to participate in the 2025 Yahoo Academy programme. This year's delegates have been selected from an entry pool of over 180 highly talented media and marketing professionals from across Australia and Singapore.  Marking [...]

  • Equativ Expands to Japan, Bolstering its Global Footprint 

    Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone [...]

  • Yahoo Academy is Back: Nominations for Class of 2025 Now Open

    Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to empower the next generation of media and marketing professionals across Australia and Singapore. This 14th edition marks three years since Yahoo Academy expanded to [...]

  • Q4 in Ad Tech: M&A is So Back

    In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up After a fairly tepid few years, the ad tech [...]