Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 APAC Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic (IVT) in the Asia Pacific (APAC) region and identifies high-risk categories, platforms, and countries most affected by IVT.

In addition to the Asia Pacific (APAC) report, Pixalate released regional reports for Latin America (LATAM), North America, and Europe, the Middle East, & Africa (EMEA).

Pixalate’s data science and analyst team analysed more than 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile app traffic to compile these reports in Q2 2025.

Key findings

APAC desktop web click fraud (Q2 2025)

• Invalid click rate: 24% of desktop web traffic clicks were found to be invalid

APAC mobile app click fraud (Q2 2025)

• Invalid click rate: 19% of mobile app traffic clicks were found to be invalid
• Most targeted ad size: 320x50 ad size was most impacted by click fraud (42%)

Pixalate developed a solution for IVT challenges through its Click Fraud Detection technology. The platform effectively maps clicks to impressions and identifies IVT. It enables the detection of various IVT types associated with suspicious users, ad creatives, or publishers.

Download Pixalate’s Q2 2025 APAC Click Fraud Benchmarks Reports:

• APAC
• LATAM
• North America
• EMEA

Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. ...

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