Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a first-of-its-kind cookie-free targeting capability for brands and [...]

In today's ExchangeWire news digest: some Chinese tech giants have signed a “Self-regulation convention” on NFTs; Facebook have rebranded amid metaverse developments; and Roblox overcome three-day outage.   “Self-regulation convention” on NFTs signed by Chinese tech giants   According to an Ant Group WeChat [...]

In this exclusive Q&A, Jenni Chase, vice president, digital sales, solutions & operations at Mediacorp, and judge of The Wires Global 2021, outlines the nature of premium over-the-top (OTT) streaming in Asia, and how advertisers can realise the opportunity offered by [...]

In this exclusive interview, ExchangeWire speaks to Jamie McConville, director - global solutions, dentsu Tokyo, following the launch of the dedicated dentsu gaming unit, to discuss the future of interactive entertainment in the APAC region. How will dentsu gaming approach developing [...]

As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea.    With these two countries, Digiseg’s cookieless audience data is now available in six APAC countries: Hong Kong, Singapore, [...]

Global attention measurement platform Amplified Intelligence today (30 September) announced it has closed a post-seed funding round of AUD$3m (£1.6m). The round is led by TEN13 - a market-leading investment syndicate co-founded by Aussie tech entrepreneur and Shark (‘Shark Tank’) Steve [...]

In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]

Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]

Xandr, AT&T’s advanced advertising company, announced the appointments of Masatsune Shironishi as managing director, Japan, and Nicole Prior as managing director, Australia and New Zealand, as Xandr continues to invest across APAC. Masatsune’s appointment is effective immediately, Nicole’s role is [...]

In today's ExchangeWire news digest: Google are hit with a USD $177m fine from South Korea's regulators; Mailchimp are acquired by Intuit for around USD $12bn; and authorities in Beijing are reportedly seeking to dismantle Ant Group's Alipay.   Google fined USD [...]